Charm at the Farm is opening its iconic gates to the community once again to celebrate a decade of its carefully curated, open-air shopping experience this year. Since launching in 2017, the market has championed small, local businesses while supporting a different charitable cause each year. In 2026, Charm marks this milestone with new experiences, ambiance enhancements, and a broader giveback initiative.

This season also introduces new ownership. Retired executive Wendy Vollrath and her husband, Matt, have purchased and now live on the 56-acre Lebanon property where Charm is held and Wendy joins founder Amy Doyle as co-owner. A longtime Charm advocate and attendee, Wendy brings both personal passion and on-site presence to the business.

“My sister and I have been coming to Charm since the beginning, so it already feels like home,” Wendy said. “Now, having the opportunity to be co-owner and welcome our Charmers back with new enhancements to the farm this year, makes this milestone year even more meaningful.”

Charm’s 2026 market schedule includes two-day events in June and August, and a three-day event in October: June 12-13, August 14-15, October 16-18.

To celebrate a decade of Charm, $1 from every ticket sold across all 2026 markets will be donated to several of Charm’s past charitable partners including Matthew 25: Ministries, Eve Center, HER Cincinnati, Madi’s House, The Centurion Project and Giving Voice Foundation at year end. Attendees can also make additional donations to support these causes at checkout.

Also in celebration of its 10th anniversary, the first 50 VIP tickets sold before each market will include a complimentary Charm tote. Charm will also host surprise giveaways during each event and 10 days of giveaways on its social media leading up to the June event. The 2026 Charm experience also includes:

· Expanded parking and ambiance enhancements, including a new, larger barn

· Live music from DJ ETrayn on select dates

· More food trucks and food options

· A new, on-site mini farmer’s market experience

· More plant, garden and vintage vendors and more personalized, giftable goods

· A signature Charm cocktail and expanded drink options

· Exclusive 10th anniversary photo opportunities and keepsake swag

More than 40 new vendors will join each market, traveling from across Ohio and states including Florida, Pennsylvania, Indiana, Michigan, North Carolina, South Carolina, Kentucky, Tennessee, and Wisconsin.

Founded by Amy Doyle, Charm at the Farm transformed a former 56-acre Clydesdale horse farm into a destination shopping experience showcasing primarily women-owned small businesses. Today, it draws thousands of loyal attendees, known as “Charmers,” through the farm gates each June, August and October.

“For the past decade, we’ve been very intentional about curating vendors and creating meaningful ways to give back to causes we care about,” said Doyle. “With Wendy now part of leading our Charm vision and with her being based on-site, we’re able to further elevate the Charm experience while continuing to support causes close to our hearts.”

Charm at the Farm Vintage Market is located at 4953 Bunnell Hill Rd., Lebanon, Ohio. It features more than 115 curated vendors at each market offering vintage goods, handmade items, repurposed furniture, home décor, clothing, jewelry, gifts and more.

Tickets range from $10–$20, and parking is free. VIP and Early Bird tickets must be purchased online in advance and include weekend-long re-entry. General Admission tickets are available both online and at the gate.

For more details, market times, ticket options and more, visit charmatthefarm.com.